Friday, 19 September 2008
A wine machine? Eh? Oenodigital!
"Please insert 50p." Hmmm. How many of you have been disappointed/poisoned by the taste of watered down coffee from standard - and cheap - coffee machines?
I was browsing through Bloomberg's website today and found an interesting entry, which could probably be best described as a fusion between oenophilia and technology. That is the essence of the Clo Wine Bar at the Time Warner Center in New York, which features interactive computer touch screens that let oenophiles call up descriptions of cult, boutique and rare vintages before tasting! Tasting/buying wine is now as easy as buying music for your iPod/iPhone. Oenophiles can scan through illustrations of each bottle with their fingertips, and with the swipe of a credit card, an Enomatic dispenser squirts out the vino. And it tastes nothing like the 50p coffee machine. One disadvantage though: they're bound to get customers who are completely digitally illiterate!
Posted by LVMB at 08:47