Brend crude has fallen below $ 100 as OPEC Ministers meet in Vienna. Prices have sunk from a record of more than $147 a barrel seen in July. What does this tell us about the oil market? Well, for one, it demonstrates the market's fickleness - a bit like the English weather. Also, it shows how the price of oil is heavily dependent on geopolitical and extraneous factors. Perhaps the "market" could be more kind to the consumer - or should the consumer be more pro-active in seeking alternative fuel sources from the market?