Tuesday, 26 January 2010

Ouvre-toi Bresil: The Time is Ripe to Enter Brazil

In the wake of the recent financial crisis Brazil has emerged as one of the most promising and economically resilient locations in the world. A number of companies are already entering the Brazilian market, eager to benefit from the plethora of opportunities available in a country that was once characaterized as "the sleeping giant".

So Why Brazil? Why Now?

Economic Growth & Resilience

  • Brazil will be the 5th largest world economy by 2050 in terms of GDP.
  • The country was able to sustain the global crisis better than most developing and developed countries in the world.
  • Exports have doubled in the last four years, and imports have increased in a similar pace.
  • Brazil ranks amongst the world’s 6 biggest economies ahead of Spain, Mexico and South Korea.


  • Part of the leading emerging economies denominated BRIC by Goldman Sachs.
  • By 2050, Goldman Sachs predicts that Brazilian GDP will grow at a faster rate than that of China and Russia
  • Unlike other BRIC countries, Brazil has a stable democracy, no ethnic or regional conflicts and speaks one language
Company Value Growth

  • The Brazilian banking industry has an enviable outlook. No Brazilian bank went bankrupt following the financial crisis.
  • Companies listed in BOVESPA Stock Exchange (Bolsa de Valores de Sao Paulo – the main stock exchange in Brazil) have more than doubled between 2008-2009.
  • The finance sector in Brazil is set to become a key player in the international arena.
  • Companies like Vale and Petrobras are growing exponentially

International Investment Status

  • The rating agency Standard & Poor’s upgraded Brazil’s investment grading to BBB-
  • The 30% increase in FDI in Brazil in 2009 is a reflection of the new confidence of global business in Brazil.
  • Foreign companies settled down in Brazil are free to send their profits to their country of origin.

Stable Political Environment

  • Brazil is one of the biggest democracies in the world
  • It has one language and one faith and does not face ethnic, religious, linguistic conflicts, terrorism or troublesome neighbours
  • Brazil has no border disputes
  • Brazil does not have ideological polarisation nor extremist political parties.


  • The 2014 Football World Cup will be held in Brazil
  • The 2016 Olympic Games will be held in Rio de Janeiro
  • Construction, transport, tourism and steel manufacturing in particular, are likely to benefit substantially from increased demand for local facilities.

Natural Resources

  • One of the worldwide largest producer and exporter of agricultural products.
  • The world’s largest producer of iron ore
  • Self-sufficient in oil and predicted to become a major player in the Oil & Gas industry
  • The worldwide largest producer and exporter of coffee, sugar cane and fruit juices.
  • The world’s largest exporter of soy, meat, chicken and leather.
  • The world’s largest producer of ethanol


  • 67 airports with annual flow of 110 million people.
  • Ports with capacity for over 600 million tons/year
  • 29,596 km of railways – the eleventh world railway mesh.
  • 1.6 million km of roads – the third world road mesh.
  • 100% digital telephone lines in Brazil
  • Government to invest US$313 billion in roads, railways and ports by end of 2010.

Growing Retail Market

  • 3rd largest cosmetics market4th largest cellular phone market
  • 5th largest population, market for books and music
  • In the next 15 years, São Paulo, will establish itself as one of the main consumer centres in the world and it will have a middle and high income population bigger than London and Paris.
  • The consumption market covers more than 900 million of potential consumers, considering Brazil, Latin America and North America

Innovation and Technology

  • A competitive differential within the sectors of aircraft building, oil exploration in depth water and software development.
  • The biggest and most diversified science, technology and innovation system of Latin America.
  • The growth rate in number of personal computers between 2002 and 2007 increased more than 120%
  • Expected to be the 3rd largest market for PCs by end of 2010


tiffany said...

Francisco Ebeling of the Brazilian Institute of Oil, Gas and Biofuels explains the true significance of offshore pre-salt oil discoveries


Lucas Velozo de Melo Bento said...

Tiffany, a valuable continuation to the material exposed in my post. Thanks!